Organic Mattress Market

Organic Mattress Market Outlook (2022-2032)

Organic mattress market analysis shows that global demand enjoyed year-on-year (YoY) growth of 9.2% in 2021 to reach 1.9 Mn units. Worldwide sales of organic mattresses are expected to increase at a CAGR of 8.2% and reach a market valuation of US$ 13.87 Bn by the end of 2032.

Report Attributes	Details
Organic Mattress Market size (2021A)	US$ 5.86 Bn
Estimated Market Value (2022E)	US$ 6.31 Bn
Forecasted Market Value (2032F)	US$ 13.87 Bn
Global Market Growth Rate (2022-2032)	8.2% CAGR
North America Market Share in 2021	~54.1%
North America Growth Rate (2022-2032)	8.7% CAGR
U.S. Market Growth Rate (2022-2032)	8.8% CAGR
Top 5 Companies’ Market Share	~45%
Key Companies Profiled	American Textile Company Amerisleep Avacado Mattress Awara Bear Birch Boll & Branch LLC Brentwood Home Casper Sleep, Inc COYUCHI Crane & Canopy, Inc. DreamCloud Gardener Mattress Good Night Naturals Happsy Helix Sleep Kingsdown, Inc. L.L.Bean Luma Mattress Magnolia Organics Naturepedic Parachute Home PlushBeds Saatva Inc. Sol Organics Spindle The Natural Sleep Store The Organic Mattress Inc. West Point Home LLC WJ Southhard

Plush mattresses, under comfort type, grew 10.4% to 598 thousand units in 2021, while latex mattress sales, under material, was up 10.1% to reach 714 thousand units. As per the latest analysis by Fact.MR, organic mattress sales are expected to account for nearly 15% of the global mattress market share during 2022-2032.

Organic Mattress Demand Analysis (2017-2021) Vs. Market Forecast Outlook (2022-2032)

Latest market analysis by Fact.MR, a market research and competitive intelligence provider, reveals that market value for organic mattresses over the past half-decade surged at a CAGR of around 9.5%. In 2021, the organic mattress market stood at around 1,861,397 units.

Organic mattress utilization in the commercial sector accounts for the highest share, which is mainly attributed to the advantages offered by organic mattresses over conventional mattresses, and consumers preferring to opt for organic variants that cause lesser to no harm to the environment.

'Green/Organic' mattress options include products made with natural or organic latex, memory foam, wool, horsehair, organic cotton, plant-based fibers, and other plant-based foams such as bamboo and silk. These are certainly than those containing boric acid because they don't include any synthetic ingredients. Furthermore, the introduction of a new organic mattresses with cooling capabilities will give customers a wider range of options to choose from.

In addition, over the past decade, there has been a move towards a healthier lifestyle, especially in the European and American regions. Utilization of organic mattresses in these regions is projected to see significant growth, owing to rising awareness of citizens towards products made from organically-sourced materials.

Moreover, certain advantages such as being odourless and offering better durability over conventional mattresses have remained the primary reason that has driven organic mattress sales in the past, and are anticipated to continue impacting sales in the future as well.

Thereby, projections are that, demand for an organic mattresses in households is anticipated to grow at a healthier rate as long as the work from home culture continues, and then stabilizes during the forecast period, in turn, driving the organic mattress market size to greater heights.

What are the Demand Drivers for Organic Mattresses for the Coming Years?

“Non-toxic Material Usage in Organic Mattresses”

Because of the great bouncy and flowing effect that natural material delivers, organic mattresses and organic bedding products are becoming increasingly popular. Many people prefer them because they don’t contain any toxic synthetic substances and do not produce odour for a relatively longer duration. They are a preferable option since they help consumers reduce their exposure to harmful toxins at home.

There have been several independent certification providers who test these products and companies for authenticity, and only then do they authenticate the claims that they were developed organically and were not treated with any poisonous synthetic compounds such as formaldehyde, phthalates, fire retardants, or volatile organic compounds (VOCs). Global Organic Latex Standard (GOLS), Global Organic Textile Standard (GOTS), Greenguard GOLD, Oeko-Tex, and Made Safe are the most commonly recognized certifications.

With people’s spending power rising at a rapid pace in both, developing as well as developed countries, there has been rapid increase in interest in organic mattress procurement. Existing top firms are noticing an increase in demand from health- and environment-conscious individuals, which is fuelling market demand with consumers willing to pay more for natural and durable organic mattresses.

The ubiquity of the business has been brought about by customer attitudes towards the environment and the rising health consciousness culture, while also addressing the probable future demand all around.

Attributed to these discussed factors, global organic mattress market value is projected to shoot up to US$ 13.87 Bn by the end of 2032.

Country-Wise Analysis

Why are Organic Mattress Sales High in Europe?

“High Focus on Eco-friendly Manufacturing Practices”

Europe has inevitably remained the primary demand generator for organic mattresses, with a majority of its population willing to pay extra for ensuring that they enjoy a sound sleep in their desired and comfortable mattress. People in the region have started to move away from conventional mattresses made from artificial material due to their adverse impact on nature and specifically on humans, which, in turn, has paved the way for demand growth of organic mattresses.

As such, manufacturers in the region are adopting new eco-friendly practices while also focusing on sustainability. The eco-friendly mattress production sector is experiencing fast growth thanks to growing concerns about harmful chemicals and components and stronger environmental ethics among mattress consumers.

Overall, the mattress market in Europe is anticipated to cross US$ 13.35 Bn by 2026, with organic mattress manufacturers trying to capture as much of the market share as possible, pitching the advantages of organic mattresses as an alternative to conventional mattresses, and, in turn, attracting a newer customer base for their comparatively higher-priced products.

As of 2021, over 20.8% of the European population was over 65 years of age. Moreover, as per Eurostat, the number of people above the age of 80 in the region is anticipated to rise from 6% in 2021 to 14.6% by 2100. This rise in the number of senior citizens is anticipated to keep the market growing at a rapid pace.

The European organic mattress market is poised to provide a high absolute dollar opportunity worth US$ 1.95 Bn over the period of 2022-2032, with Germany leading the utilization of organic mattresses across the region. Besides, organic mattresses for senior citizens are anticipated to remain the most profitable product for market players in the region.

Why Does the U.S. Account for High Consumption of Organic Mattresses?

“Strict Testing and Regulations Related to Mattress Production”

The U.S. organic mattress market has been maturing at a rapid pace, owing to the presence of a population with high-income levels along with better awareness of environmental health and individual wellbeing.

In terms of GDP and technological innovation, the United States is at the top. Long and stressful work hours cause lumbar difficulties in the working population, besides the health issues among the elderly. Lower back pain (LBP) is frequent among office employees, according to the National Center for Biotechnology Information (NCBI), with a one-year prevalence ranging from 23% to 38%.

LBP is the most prevalent cause of work-related disability among those under 45 years old, as well as the most costly in terms of workers' compensation and medical expenses. As a result, there is high demand for organic mattresses, leading to increased sales of organic bedding products.

Government regulations on both, non-organic mattresses and organic mattresses have a certain impact on the demand for these products. The US. Consumer Product Safety Commission has some regulations on product standards and conduct tests for lead content in paint and surface coatings, along with phthalate content in mattresses.

Majorly, chemical substances are present in non-organic mattresses, and thus, this gives a big opportunity for organic bedding, including organic mattress suppliers, to expand their production and encash on the growing demand for organic variant mattresses in the country.

Overall, the U.S. is anticipated to remain a primary growth generator during the forecast period, with the market expanding at a CAGR of 8.8%. Demand for organic mattresses for adults is anticipated to surge at a CAGR of 9.5% in North America.

Category-Wise Analysis

Which Organic Mattress Size Brings in Most Sales Revenue?

“Queen-size Organic Mattresses the Most Popular Variant”

Queen mattresses are the most popular size, measuring 60 inches width by 80 inches length. This has many benefits - finding queen-sized bed frames, linen, blankets, and mattress protectors are quite simple.

By far, the most popular bed size is a queen beds, as they fit nicely in master bedrooms and are wide enough for two people to sleep on. Because of their popularity, there is a wide range of options available at reasonable pricing.

Similarly, increased presence of the nuclear family structure allows buyers to invest in cutting-edge and opulent organic bedding. Producers are generally making efforts into joining this industry and dispatching enhancements along these lines.

Owing to the aforementioned factors, queen size organic mattresses are projected to provide a high absolute dollar opportunity worth US$ 3.07 Bn over the forecast period.

Which Material is Most Preferred by Organic Mattress Manufacturers?

“Latex Mattresses to Remain Hugely Popular”

Organic mattresses made from latex are breathable, antibacterial, and hypoallergenic (due to their perforations). Besides, bacteria, mould, and mildew, which are common household allergies, cannot thrive in natural latex foam.

A natural latex mattress, unlike the innerspring or memory foam mattress or a latex-hybrid mattress type, would not aggravate allergies and ensures a sound sleep. These all-natural mattress models provide a completely different sensation from an innerspring or hybrid mattress.

As such, natural latex has remained the most preferred source for producing organic mattresses, and it is projected to account for around 41.4% of the market share by 2032-end. Furthermore, the latex organic mattress market is anticipated to be valued at US$ 5.74 Bn by 2032.

Which Sales Channel is Set to Drive Market Revenue Over the Coming Years?

“Sales of Organic Mattresses Via Online Channels Rising Rapidly”

One of the major components contributing to the manufacturing cost for a mattress is the logistic and transportation cost, and to reduce this and make production profitable, manufacturers are adopting new innovative design technologies that allow the easy and swift logistic transport of mattresses.

Growth of direct customer sales channels through offline and online sales channels have helped grow this innovation, which involves mattress designs that can be compressed into a small boxes, shipped to the buyer or delivery point, and then naturally inflated to its original shape upon removal from the box. This innovation has had a good impact on the mattress industry.

Besides, in the recent past, online sales channels have become more and more popular among consumers, allowing them to shop for a variety of mattresses from the comfort of their homes.

Organic mattress sales via online channels are anticipated to grow at a rapid rate and increase 1.9X the current market valuation by 2032.

Competition Landscape

American Textile Company, Amerisleep, Avacado Mattress, Awara, Bear, Birch, Boll & Branch LLC, Brentwood Home, Casper Sleep, COYUCHI, Crane & Canopy, DreamCloud, Gardener Mattress, Good Night Naturals, Happsy, Helix Sleep, Kingsdown, Inc., L.L.Bean, Luma Mattress, Magnolia Organics, Naturepedic, Parachute Home, PlushBeds, Saatva Inc., Sol Organics, Spindle, The Natural Sleep Store, The Organic Mattress Inc., West Point Home LLC, and WJ Southhard are major manufacturers of organic mattresses.

The organic mattress market is fragmented with a large number of competitors operating on a local level, depending on material and application. Producers focus on providing high-quality and supportive materials to entice clients based on their sleeping patterns, such as back sleepers, front sleepers, or side sleepers.

They're also forming partnerships with a number of prestigious natural and organic material-based businesses in order to obtain raw materials for innovative offerings.

Key Segments Covered in Organic Mattress Industry Research

• Organic Mattress Market by Label Type :

  • Organic Textile Standard (GOTS)
  • Organic Latex Standard (GOLS)
  • Oeko-Tex Standard 100
  • Others

• Organic Mattress Market by Comfort Type :

  • Extra Firm
  • Firm
  • Medium
  • Plush

• Organic Mattress Market by Material :

  • Latex Mattresses
    •  Latex Hybrid
    •  Luxury Natural Latex
    •  Hybrid Innerspring Latex
    •  Others
  •  Memory Foam Mattresses
    •  Gel Memory Foam
    •  Natural Memory Foam
  •  Hybrid Pocketed Coil Latex Mattresses
  •  Organic Cotton Mattresses
  •  Natural Wool Fiber Mattresses

• Organic Mattress Market by Size :

  • Twin Organic Mattresses
  • Twin XL Organic Mattresses
  • Full Organic Mattresses
  • Queen Organic Mattresses
  • King Organic Mattresses
  • Others

• Organic Mattress Market by Consumer Orientation :

  • Organic Mattresses for Adults
  • Organic Mattresses for Children
  • Organic Mattresses for Senior Citizens

• Organic Mattress Market by End Use :

  • Commercial Organic Mattresses
  • Household Organic Mattresses

• Organic Mattress Market by Sales Channel :

  • Offline Sales of Organic Mattresses
    • Modern Trade
    • Home Furnishing Stores
    • Home Improvement Stores
    • Departmental Store
    • Other Sales Channels
  •  Online Sales of Organic Mattresses
    • Company-owned Websites
    • e-Commerce Platforms

• Organic Mattress Market by Region :

  • North America Organic Mattress Market
  • Latin America Organic Mattress Market
  • Europe Organic Mattress Market
  • East Asia Organic Mattress Market
  • South Asia & Oceania Organic Mattress Market
  • Middle East & Africa Organic Mattress Market